PAY PER CLICK (PPC)
EXPLAINED
Pay Per
Click advertising is a type of advertising in which you pay for
rankings. This differs from traditional search engines in the
way that your ranking isn't based on your site content or how
well you have optimized your site.
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I have listed the main Pay Per
Click sites on the internet right now: |
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Google AdSense |
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Google Adsense
is the leader in PPC traffic on the market.
You'll get the most targeted traffic & they
have done a pretty good job of reducing
click fraud.
Click Here To Learn More. |
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Yahoo Search |
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Yahoo Search (Formerly) Overture. They
were the leader into the PPC market and have
managed to stay toward the top. The cost per
click is often more affordable than Google. |
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Variety Of Other Sites |
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You'll find
that the cost per click is extremely
affordable with the sites such as
Kanoodle.com, Findwhat.com but for a reason.
Click fraud is a huge issue with these
second tier PPC engines. |
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The best thing about PPC
advertising is the fact that if your website is brand new and
not listed on the search engines you can start getting traffic
to your website immediately. You'll find that the cost per click
(CPC) varies quite a bit from market to market so a click from
Google for the term 'website hosting' could cost you upwards of
$13 per click, you'll find that a niche market term such as 'bbq
branding irons' will cost you $0.15.
Since you're most likely
new to the Pay Per Click search market I would recommend that
you start out with
Yahoo Search Marketing. The main reason is that you'll find
the cost per click (CPC) to be much less than Google Adsense for
majority of your search terms. This is good for two reasons:
1.) You'll be able to test
the market more affordably.
2.) It'll give you a chance to
test our your site for user friendliness & possible bugs without
losing a fortune.
ROI or Return On Investment is the term
used to measure the end of result
of the expenditure (in this case, an a PPC
ad campaign) is. A lot depends on the goal of the
campaign, building brand awareness, increasing sales, etc. Early
attempts at determining ROI in Internet advertising relied
heavily on the click-rate of an ad.
Google Adsense &
Yahoo Search Marketing both have extremely advanced ways ot
tracking your return on investment. The will break down the cost
per click and upon placing a chunk of HTML code in your shopping
cart you'll be able to determine which keywords are performing
the best for you and which ones you may want to get rid of. |
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